Does anyone still remember when hotels advertised on all the national networks with campaigns that focused on their core values? Westin Hotels: For the advertising campaign ‘Do You Know Who She/He/We Are Sleeping With?’ This was an intrepid selling line that captured the imagination of television viewers across North America.
Holiday Inn has so many firsts! Celebrating its 60th anniversary this year, a trip to their website shows just how far this industry has come. Holiday Inn was also the first international brand to open a hotel in China. Holiday Inn: For the first to have computerized reservations, and the first to take bookings online. Here are several examples of ‘Bold Marketing Strategies’ to help get you in the mood and remind you of what the hotel industry is capable of. As the industry warps under the tugging forces of electronica and generational shifts, let’s never forget that courage will forever be needed to stand apart and make an impact. Fortune does indeed favor those hoteliers who take bold steps.īoldness in hotel management and marketing comes in many different, and largely creative, forms. This idealistic tenet holds true today, even if you aren’t a rampaging warmonger like Caesar and are a much more earnest hotel manager. Aside from a minor miscalculation involving the betrayal of some close friends around the Ides of March, Caesar was already primed for the annals of history. He even paid tribute to the Roman goddess of luck, Fortuna. Caesar was a firm believer in this, willing to bet decade-long military campaigns and hundreds of thousands of lives on his wit and audacious tactical advances. In this case, I reference the ever-venerated Roman general and dictator, Gaius Julius Caesar, notorious for conquering France, England and then all of Rome.įortes Fortuna Adiuvat, transliterating to English as ‘Fortune Favors the Bold’. It seems as if every powerful and pithy quotation has its roots in an archaic language or owing to some idolized field master. I wish I’d paid more attention to my middle school Latin or my junior year ancient history classes. By feature writer Larry Mogelonsky, MBA, P.
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